How Rates Customer Service can work with their employees and customers
Friday, February 3rd, 2012is good empirical evidence that investment in improving service levels and customer satisfaction, is an unnecessary indulgence. Already in 2002, Tom van der Wiele Professor of Business and Management at the University of Economics in Rotterdam, together with my colleague Paul Boselie Flecompany and quality manager Martijn Hesselink completed research paper links between customer satisfaction and business performance. A key part of customer satisfaction, they claim, is a service that customers perceive their relations with a partner.
One of the most important finding was a strong correlation between customer satisfaction and perceived quality of service and sales volumes and margins. And also, that the quality of service has been a lasting effect on future sales and profit margins for the year. One of the key areas of impact on customer satisfaction was seen as the handling of complaints. Fast response to the original (more…)